UP TO 50% OFF

⭐⭐⭐⭐⭐ 1 million+ happy customers

Your Holiday Beard Gift Guide Starts Here

Get 20% OFF instantly on all featured holiday kits
Use Code: Holiday20

Our best deals

Top holiday savings on our best bundles.

39% OFF
5.0
The Inferno Kit

The Inferno Kit

$197.00

$323.92

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17% OFF
5.0
Odin's Beard Gift Set: All the Essentials for a Legendary Beard

Odin's Beard Gift Set: All the Essentials for a Legendary Beard

$159.97

$192.00

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26% OFF
5.0
The Ultimate Beard Kit - Master the Art of Viking Grooming

The Ultimate Beard Kit - Master the Art of Viking Grooming

$119.97

$162.41

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54% OFF
4.7
Ultimate Carbon X Beard Kit

Ultimate Carbon X Beard Kit

$119.97

$260.73

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16% OFF
4.9
The Beard Essential Kit

The Beard Essential Kit

$69.97

$83.22

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25% OFF
5.0
Viking Cologne Oil Sample Kit

Viking Cologne Oil Sample Kit

$59.97

$80.00

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4.9
Concentrated Cologne Oil

Concentrated Cologne Oil

$49.97

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13% OFF
4.9
Radiance Beard Wash & Conditioner Bundle

Radiance Beard Wash & Conditioner Bundle

$34.97

$40.00

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13% OFF
5.0
Tonic + Elixir Beard Oil Bundle

Tonic + Elixir Beard Oil Bundle

$34.97

$40.00

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0% OFF
4.8
Viking Roller Beard Brush

Viking Roller Beard Brush

$19.97

$20.00

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The Ultimate Beard Upgrade

Maximum power. Holiday savings.

40% OFF
5.0
Carbon X Pro | Beard Straightener

Carbon X Pro | Beard Straightener

$119.99

$200.00

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26% OFF
4.4
Varangian Trimmer

Varangian Trimmer

$97.00

$131.29

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Stocking stuffers

Fast, affordable, ready-to-gift essentials.

75% OFF
4.8
9 Beard Oil Sample Pack

9 Beard Oil Sample Pack

$9.99

$40.38

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4.9
Day Liquid Beard Tonic

Day Liquid Beard Tonic

$20.00

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5.0
Night Liquid Elixir Oil

Night Liquid Elixir Oil

$20.00

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5.0
Day Liquid Beard Oil - Beast

Day Liquid Beard Oil - Beast

$26.00

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5.0
Day Oil Liquid Beard Oil - Mountain

Day Oil Liquid Beard Oil - Mountain

$26.00

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4.8
Beard Cream: Defeat Dryness and Itch

Beard Cream: Defeat Dryness and Itch

$23.00

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5.0
Warrior’s Beard Balm: The Finest of All Natural Beard Balms

Warrior’s Beard Balm: The Finest of All Natural Beard Balms

$23.00

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Limited Edition Gifts

Exclusive fragrances for the season.

17% OFF
4.8
The Beast Beard Kit

The Beast Beard Kit

$109.97

$133.00

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14% OFF
4.5
Concentrated Cologne - Beast

Concentrated Cologne - Beast

$55.00

$63.62

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17% OFF
5.0
The Mountain Bundle

The Mountain Bundle

$109.97

$133.00

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14% OFF
4.8
Concentrated Cologne - Mountain

Concentrated Cologne - Mountain

$55.00

$63.62

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REVIEWS

50,000+ Happy Beards

Life-changing beard care

I discovered The Beard Struggle 4 years ago, and since then no other beard product has had a place in my arsenal. From oils to balms, from combs to trimmers, they only give you the very best. Do yourself and your beard a huge favor by using these products, you will never use another brand again.

Torbjörn Fors

Verified customer

Outstanding quality and design

The quality and depth of detail in the designs on these products are outstanding! I ordered the Varangian trimmer kit and it arrived fast. The Norse design in the handle looks amazing, and it cuts super smooth. The free sample beard oil smells great. Definitely ordering again soon!

Adam Norris

Verified customer

Right decision

The decision to start properly maintaining my beard was overwhelming. I tried many different brands along the way. I continued to see TBS products so decided to give them a try. I'm so glad I did, absolutely love the products. They are all well packaged and have high premium quality. I will continue to use daily.

Reinaldo Jimenez

Verified customer

Foundation for self care

The Beard Struggle products have become my foundation for self care. I've had a lot of compliments on the health and appearance of my beard. The colognes are a great conversation starter, as strangers approach me wanting to know the scent. From beard oil to body wash, every product is of high quality.

Bryan Dunn

Verified customer

Amazing products fantastic quality

Customer support is top notch and reply quickly. The community they have built is unlike any other I've been a part of, they support each other when going through tough times and celebrate every victory no matter the size. Proud to have been a part of this for 5+ years now.

Jamie Edmundson

Verified customer

Great service and quality as per usual

This is my 5th order and equally as seamless as the others. Brilliant customer service and great products as usual. I got the Viking storm bundle and the scent lasts all day, keeps my beard in place and feeling great. Highly recommend The Beard Struggle to everyone.

Anthony Titman

Verified customer

Trust & Quality

It's nice to be able to trust a company with your hard earned money, this is one of those. High quality products and great customer care experience makes this company stand out. The attention to detail in packaging and product quality is impressive. I keep coming back for more.

Bryan Dunn

Verified customer

Best customer service

The Beard Struggle is a brilliant company to deal with. Their customer service is by far the best I've come across. Always happy to help and prompt in getting back to you. Like all the products, every aspect of The Beard Struggle is top quality and never disappoints.

Fraser

Verified customer

The products superb

I'm extremely happy with the products! Such a great fragrance and good at maintaining my beard soft and shaped. Despite a delivery issue with my first package, I got in touch with TBS and they resent the products promptly. Communication was professional and excellent. Would go over 5 stars!

Ionel

Verified customer

First purchase down and really impressed

Quality was next level and customer service and delivery was great too. I'd recommend highly to anyone wanting to up their beard game. The products smell amazing and the packaging is premium. Already planning my next order with The Beard Struggle.

Zak McCallum

Verified customer

Quick delivery and nice gifts

Quick delivery and nice little free gifts included in the order. Items are of decent quality at first glance. The packaging is premium and makes you feel like you are getting something special. Looking forward to testing everything out thoroughly.

Jason Arnold

Verified customer

Absolutely superb

The beard trimmer I bought (Varangian 6 in 1) is absolutely top notch quality and looks it. Due to a delivery issue I lost the first one I ordered, and these guys sent me a replacement for free. I am massively impressed. Top firm, top products!

Bryan Jennings

Verified customer

Fantastic Products and Service

I made my first purchase with The Beard Struggle and the whole process was seamless. I had a small issue with my email confirmation and customer service resolved it straight away. My order arrived within days and the quality of the products exceeded expectations. Will definitely be a returning customer!

Customer

Verified customer

The only products I use

The Beard Struggle is the only brand I use now. The quality of the products are tip top and keep my beard in great condition. The scents smell amazing and last all day. Once you try these products, you will understand why so many people are loyal customers.

Mark Juson

Verified customer

Great packaging and amazing product

The packaging is great and the product is amazing. I had a small issue with my order missing one item, but I'm sure their great customer service will sort it out. Such a great team, it's been a real pleasure and I would highly recommend them to anyone.

Dave Stephens

Verified customer

Best beard products out there

The best beard products out there for sure. I have used about 4 other beard oils and nothing works as good on my beard as The Beard Struggle. I also use their Viking Roller Brush and Viking Savage Beard Brush. Best brushes I have ever used. Top quality products and customer service!

Jabz

Verified customer

No struggles here!

I took advantage of their sample offer which included 9 oils, a beard brush and other loot. I am blown away by the quality. Other oils left my face greasy with average smells. The Beard Struggle oils dramatically improved my beard's look and feel, and the smells last all day. Top quality products and packaging!

Adam Williams

Verified customer

First time purchase

These products were recommended by a friend. My husband couldn't find products to boost growth and maintain condition without clogging his facial hair. The products have a stunning masculine appearance and smell amazing. From a woman's point of view they're very enticing. So far they tick all the boxes!

NJC

Verified customer

Ultimate Beard Care Experience - The Greenlander Beard Kit

The Greenlander Beard Kit includes everything you need for a fresh, healthy beard. The beard oil has a fantastic non-overpowering scent and leaves my beard soft and nourished. The balm tames unruly hairs while giving a subtle shine. Quality products with natural ingredients and sleek premium packaging. Highly recommended!

Craig Guy

Verified customer

Great products!

My boyfriend loves the brush and the tester scents. There is enough in each sample to try it out multiple times. Although all of them smell nice, it's still best to test out which ones work best. When we run out we will definitely buy again! Also makes for a great gift.

Gaëlle Selfslagh

Verified customer

Beard Oil Scent Sampler kit

I bought the balm tester box and wanted to pair it with the oil scent tester kit to try all the scents. There are some very nice smells within this box. As I've found with The Beard Struggle, they know how to do quality products and present them beautifully. Makes a great gift!

Pete

Verified customer

Best beard products I've ever used - The Beard Struggle nailed it

Ordered the Mountain Collection and couldn't be happier. Delivery was lightning fast with full tracking. The Mountain scent is incredible: crisp alpine air, pine, citrus and a subtle smoky finish. The oil and balm absorb instantly, leave zero grease, and transformed my dry beard into something soft and manageable.

Anthony Titman

Verified customer

Perfect Christmas surprise

I surprised my boyfriend for Christmas. He is very fussy about his beard, but once he tried these products from The Beard Struggle, he hasn't used anything else. The scents are amazing, his beard looks brilliant, and the beard straightener is awesome! Can't wait for this year's goodies!

R

Verified customer

Feels amazing on the skin underneath

The packaging is absolutely amazing, I will be keeping the boxes as display. The roller brush is perfect quality and feels amazing on the skin while helping grow and train my beard! Also comes with extra gifts! Absolutely love the oils and cream, they smell masculine and keep me fresh all day.

Jay C

Verified customer

The Beard Struggle is a class company

TBS is a class company. Everything from packaging to ordering is top notch quality! I've made 3 orders and nothing else comes close. The black oud bundle smells amazing. A massive thank you for the free gifts when you spend a certain amount. I'd recommend The Beard Struggle to all men!

GARY Walton

Verified customer

Best company on the market

The Beard Struggle is the best company on the market. I've been using them for a year now and love all the products which are to a very high standard and quality. The scents are incredible and last all day. Cannot recommend them enough to fellow beard enthusiasts.

Mark

Verified customer

Carbon X Pro has ARRIVED

A brand new launch is here, the Carbon X Pro with red light therapy, ION tech, and 5 in 1 functionality. The packaging and presentation alone is fantastic, and the heated beard brush is something you have to experience yourself. This is a game changer for beard care!

Yusuf

Verified customer

Very high quality

The process between placing an order and receiving the products was seamless. The packaging is superb and the product is of very high quality. My beard feels and smells amazing. I've used lots of high quality products over the years and this is up there with the best of them.

James

Verified customer