Insider Labs: Mark Pennells Reaches Jotunn

This week, I want to take a moment to highlight something important.

Mark Pennells has officially reached Jotunn, the highest rank in our Brand Viking system.

That doesn’t happen by accident.

There’s been some chatter that Mark’s Vikoin total came mostly from purchases. That’s not true, and it’s worth clearing up properly.

How Mark actually reached Jotunn

Roughly 15–20% of Mark’s Vikoins came from purchases.
The rest came from doing the work, consistently, over time.

That includes:

• Completing every available task

• Posting regularly and staying active

• Making sales as an affiliate

• Showing up for giveaways and community initiatives

• Engaging when most people go quiet

• Generating sales using his code & link

None of it was fast. None of it was handed to him.

Why this matters

The Brand Viking system was never designed to reward spending alone. It’s built to reward participation, consistency, and contribution.

Mark’s progress is exactly how the system is supposed to work. He didn’t chase shortcuts. He stacked actions, week after week.

That’s how you reach Jotunn.

What Jotunn represents

Jotunn isn’t just a number. It’s a signal of someone who:

• Shows up when there’s nothing to gain immediately

• Builds momentum over time

• Contributes to the brand beyond checkout

Mark earned that rank the right way.

Respect where it’s due. And if you’re aiming for the top tier, this is the blueprint.

Want to see the work behind the rank?
Follow Mark here:
👉 https://www.tiktok.com/@midnightstarxvs950

👉 https://www.instagram.com/big_mark__tigger

Question of the Week:
What’s the biggest thing holding you back from climbing the next Brand Viking rank right now?