Insider Labs: Is a New Eddie Hall Scent on the Horizon?

We’ve been seeing the conversations.

The Eddie Hall scent has sparked strong reactions on both sides. Some people love it exactly as it is. Others have shared that it wasn’t their personal style. That mix of feedback is worth paying attention to.

This week, we’ve been revisiting those conversations internally.

What the feedback tells us

What’s interesting is that the feedback isn’t about quality. It’s about preference.

Scent is personal. What works for one person won’t always work for another, especially when a scent has a bold personality attached to it.

That tells us something important: there may be room to explore a different direction, not a replacement.

What this does not mean

This isn’t an announcement.
There’s no confirmed timeline.
Nothing is locked.

We’re not rushing anything, and we’re not changing what already exists.

What we are exploring

We’re having early conversations around what a second Eddie Hall scent could look like if we ever move forward. Different profile. Different energy. Same standard.

If it happens, it will be because it makes sense, not because of noise.

Your input matters

Before anything goes further, we want to hear directly from you.

Question of the Week:
If there were another Eddie Hall scent one day, would you want something lighter and fresher, or darker and heavier?