The Brotherhood Gathers
The Beard Struggle is coming home to Texas. Join the Brotherhood for a day of community, craftsmanship, and celebration as we launch our U.S. operation in Dallas.
- September 12, 2026
- Brake & Clutch Warehouse, Dallas, TX
- 1:00 PM – 8:00 PM
RSVPs are now closed.
The countdown begins
Event details
Dallas, Texas
Dallas isn't just a pin on the map. It's home to our new U.S. warehouse, our fulfillment operation, and the next chapter of The Beard Struggle. This is where the Brotherhood meets the brand.
Date
Saturday
September 12, 2026
Time
1:00 PM
to 8:00 PM CST
Venue
Brake & Clutch Warehouse
Dallas, Texas
Admission
Free
Brothers only
More than a gathering
Brotherhood is real
This isn't a trade show or a generic meet-up. It's a call to the men who built this brand. The Brand Vikings. The ambassadors. The loyal customers who chose The Beard Struggle when nobody else was watching.
We're calling you back to Dallas to see what comes next. Faster shipping. Stronger operations. Same Brotherhood.
- 13,000+Strong in the Brand Vikings FB group
- 50,000+Reviews from Brothers worldwide
- 1 dayAll of us, together in Dallas
What to expect
A day built for the Brotherhood
Live barber with Master Alex
Get a fresh trim or beard shaping from Master Barber Alex. Real craftsmanship, real tools, real results.
Texas BBQ & Brotherhood
Slow-smoked Texas BBQ, cold drinks, and time with your fellow Brand Vikings. This is how the Brotherhood breaks bread.
Beard competition
Think your beard is the best in Texas? Prove it. Step up, get judged, and take home the title. All styles welcome.
Brand Viking awards
We're honoring the men who put this brand on the map. Ambassadors, loyal customers, and Brothers who went above and beyond.
Exclusive TBS swag
Event-only merchandise you won't find online. Limited drops for the Brothers who showed up.
Live interviews & content
Share your story. Our crew will be capturing interviews, testimonials, and brotherhood moments for the brand.
U.S. warehouse tours
See where your orders ship from. Walk the floor of our Dallas fulfillment operation. This is the USA launch.
Meet the ambassadors
Thor, Owen, Jared, Dan, Pavel, and the crew. Face to face. The men who represent the brand are the men who built it.
Fulfilled from Texas
Faster shipping.
Stronger operation.
Same Brotherhood.
Our Dallas warehouse means faster delivery across the U.S. Packed and shipped from Texas, built for the men who take pride in the details.
- Local U.S. fulfillment from Dallas
- Faster shipping to every state
- The same premium products you trust
- A stronger operation backing the Brotherhood
RSVPs closed
See you in Texas
RSVPs for this event are now closed. Thank you to every Brother who reserved a spot — we'll see you in Dallas on September 12.