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The Perfect Holiday Surprise for Every Bearded Connoisseur!

Use code HOLIDAY23
for 20% off + FREE gifts

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better is always better

The Beard Struggle Difference

We aim to create the best men’s grooming & beard care products in Midgard. We are on a mission to build the most innovative, customer-focused men’s grooming company you’ve ever seen.

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what our costumers say

50.000+ Reviews

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"These guys came up with a solution for every single step of my beard care routine, they have a solution that never disappoints."

Jason Hughes

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"I've seen the ads and decided to give it a go. No regrets so far, the wife love the Viking Storm scent."

Tyler Nelson

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"Faiysal came up with a solution for every single step of my beard routine. "Shut up and take my money" couldn't say it any better"

Illia Kovtun

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"My wife told me TBS was supporting the BC Cancer Foundation. Well, now I am a costumer."

Sourabh Aggarwal

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"I've seen some dudes on Instagram and Tiktok talking about TBS, but damn, I didn't know that even the "Mountain" from Game Of Thrones uses it. I decided to try the Beard Balm and I it is in fact pretty good."

Peter Hollyman

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"Can we just have the Black Fyr scent back? PLEASE!!"

Yigit Bulut

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