GC Never Expire + No Fees

Deeply rejuvenates with Dead Sea mud, vitamin E, provitamin B5, biotin, and nourishing oils.

Guards against heat damage

Nylon bristles for smooth detangling.

onsale

Protect Your Beard

Conquer the Shave. Before the Blade.

Smell Like Power. Anytime.

Fuel Follicles. Ignite Growth.

Your mini battle axe

bestseller

24/7 Hydration

#1 beard oil

Day Formula. Soothe the Skin.

Cleanse Deep

bestseller

Made to hydrate, strengthen, and enhance softness.

Stimulate Growth.

Smooth Like Silk. Strong Like Steel.

Style Locked. Scent Loaded.

Designed for battling evening dryness.

Cleanse Like a King

Deep Hydration. Zero Grease.

trending

Embrace the heat. Style like a legend.

trending

Smooth, Style, and Straighten

bestseller

24 Hours Wear Time

Rise. Hydrate. Conquer the Day.

Defy Dirt. Defy Time.

Essential care. Everyday control.

Mag X™ quick connect charging base

Gift legendary care. Crafted for modern Vikings.

trending

NEW! Larger and Better

Try our beard oil sample and all popular scents for almost FREE

Keep your secret weapon ready

trending

100% Natural Defence

onsale

NEW! Larger and Better

Reserved for the Elite.

Elite Oils. Exclusive Access.

Elite Oils. Exclusive Access.

Black Card Member exclusive product

Black Card Members exclusive product

Beard Wash

A special scented product, exclusively available for Black Card Members

trending

Fuel Your Beard. Find Your Scent.

new

Embrace Viking Valor in Every Spray.

Special Reserve Collection

onsale

Patchy Ends Here.

Black Card Members exclusive product. Join Black Card Membership Elite.

Body Wash

Deodorant

new

Hyper-Realistic and Easy to Wash Off.

new

24 Hour Spot Coverage

trending

Dominate the Room in One Drop.

Hydrate Hard. Smell Legendary.

trending

Non-Greasy Conditioning

Max Hold, all-day hold.

Awaken Your Beard. Attack the Day.

Lock It In. Lead with Power.

Strip the Grit. Keep the Glory.

Rebuild. Strengthen. Command.

Work While You Sleep.

new

Your Body Care Is Holding You Back.

Hydration That Hits Like a Hammer.

Fight Odor. Win Respect.

Not a Shower. A Full-Body Reckoning.

onsale

8 Scents, 2 Premium Kits

Limited Number. Unlimited Brotherhood.

bestseller

ONE TOOL. TOTAL CONTROL.

new

Thor Bjornsson's Kit

Complete care. Total confidence.

Stimulate Roots. Awaken New Growth.

bestseller

Natural Hold. Clean Finish.

Activate Growth. Conquer the Patch.

Everything your beard needs. Nothing it doesn’t.

bestseller

Total Beard Control

trending

The Eddie Hall beard kit that doesn't play nice.

new

Instant Beard Control

new

Soft Feel. Savage Power.

Precision meets presence.