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The Essential Kit


The best beard balm, oil, wash and conditioner combination in the business; we guarantee it!

Make an impression that lasts a lifetime when you use Gentleman's Beard Balm and Night Liquid Gold Elixir. With 100% natural organic ingredients, the classic balm keeps your beard looking its best by moisturizing and protecting the hair.


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    Nicola R.


    daily beard oil is the best thing you can do for your beard and your skin. Trust me i have a beard!



    I can't describe it enough.. the scents of Viking storm is just so amazing.. these products are of top Quality. Leaving your beard soft and healthy and smelling amazing for the day! Beard balm helping so much with your pillow beard in the morning.. the beard wash keeping your beard nice and clean and feeling fresh. Oil keeping the beard nice and moisturised throughout the night.. just outstanding results.. I love these products.. Thank you TBS for helping me get the soft beard I want and need in my life

    Scotty E.

    United Kingdom

    I have been using this product for some time now, and it has done wonders for the feel of my beard. My wife comments on how much nicer it feels and the scent of the Viking Storm helps! NO MORE DRY SKIN! extra bonus!

    Ken G.

    United States

    I'm currently still using all three of my products and I can confidently say they are the best products I've ever used. The quality of the products makes my skin, and beard nice and soft. Best of all my wife loves the scent.

    Oscar P.

    United States

    This is the best product I have ever used. I’ve tried numerous brands on my beard and this is by far the best I’ve ever came across of

    Alex C.

    United States

    I was skeptical about how good The Beard Struggles product actually is and if they were trying to make a quick buck selling beard products like any other company but boy was I WRONG. Hands down the best beard purchase I’ve ever made. I’ve tried almost every kind of beard product you could buy from stores like Target, Walmart and even Salons/Barbers; nothing compares to The Beard Struggle. My biggest problem was finding a shampoo or conditioner that wouldn’t dry out my beard because I have a very thick dry and brittle beard, but The Beard Struggle really hit it out of the park. The beard shampoo felt incredibly sudsy (feels great on your beard) soft and actually made my beard feel like it was being rejuvenated back to life. The conditioner was even better. I usually use beard balms, oils, and cream to keep my beard looking/feeling healthy but the conditioner practically does it all by itself (I still suggest using them though). I 100% recommend their Shampoo/Conditioner. I ordered their Viking Storm with the intention of ordering the Valkyrie scent but I’m glad I ordered the wrong one. It’s hard for me to describe what the Viking Storm smells like but it’s what you imagine a guy with a beard to smell like. It’s not over barring (too strong/irritable to your nose) or intrusive; Instead, it’s inviting (at least that’s what my girlfriend says). Their bottles may be smaller than you would like but trust me a little bit goes a LONG way. Seriously, you will not be disappointed.

    BEN W.

    United Kingdom

    I love using TBS ! I’ve had everything from scruff balm to heated brush, oils to towels, I’ve used almost every scent and I can honestly say this is my favourite. And my wife loves the smell as well 😉

    Sean H.

    United Kingdom

    Amazing company with amazing products and super fast shipping.

    drew s.

    United Kingdom

    Smells great, beard feel sort and glossy, great packaging and will definitely buy again

    Jeromy J.

    United States

    Awesome, They worked amazing my beard looked dry and frizzy. But now it is soft and more tame. Less frizzy!!!!