The world's best natural grooming & beard care products for men who:

Strive to be 1% better every day
Crush every goal they set themselves
Stay true to themselves
Charge at every obstacle head-on
Don't take our word for it

30,000+ Verified Reviews

After so many producs...
I wanted to wait a week or so before leaving a review.. my beard has been dry, itchy, brittle and coarse for a long time. I tried more than 10 products and I've never, repeat - NEVER woke up with a soft untangled beard until The Beard Struggle.. Seriously great results! I would highly recommend this kit.
- William B., Verified Customer
Healthier, softer beard!
I was sceptical at first whether the products were actually as good.. I can honestly say, that these are the best products I've ever used. I've tried so many different brands over the years. These are the only products that have managed to tame my man mane. I will honestly not go back to using any other products.
- Steven B., Verified Customer
Best beard products!
Love The Beard Struggle and the products they deliver. My lady LOVES the fragrances and they still make me feel like I smell manly. They are the best beard products I have ever used and their customer service is top notch. Great company, great product, highly recommend!
- Sam H., Verified Customer
olfactory pleasure™

What do the scents smell like?

Asgardian Secret
Written about in the sagas of old, this woodsy intricate blend of sandalwood, vanilla & bergamot was said to be too lustful for mere mortals.
Viking Storm
A powerful yet luxurious masculine scent. Top notes of pineapple & fresh apple combine with woody heart notes & vanilla.
Valhalla's Gates
A zesty yet soft scent with fresh citrus & deep rose top notes, smooth amber heart notes, on a base of sandalwood & vanilla.
Alfheim's Forests
Notes of cedar wood, leather, iris, cardamom & musk capture the fantasy of a stroll through the Forests of Alfheim on a warm autumn night.
Vanir's Wisdom
Spicy & woody with top notes of jasmine & saffron blend with smooth heart notes of amber, followed by base notes of fir resin & cedar wood.
Aesir's Triumph
Notes of cinnamon, oud, incense, & cedar with a touch of tobacco, washed down with some aged whiskey. Skaal!
small batch handmade
natural ingredients
Never Tested on Animals
90 Day Money Back promise
Because Better is always better
The Beard Struggle Difference
We aim to create the best men’s grooming & beard care products in Midgard. We are on a mission to build the most innovative, customer-focused men’s grooming company you’ve ever seen.
Learn more
Midgard Vikings - Brotherhood
Creating a Global Movement For Good
MVB invites us to come in to contact with the heart of humanity and to overcome all barriers and distinctions. It invites us to break down the walls that separate us, through sharing the joy of life with our fellow men, while meeting and recognising each other... as BROTHERS.
Discover midgard vikings