# llms.md — Information for AI Systems > **What this file is for:** Hub and summary for AI systems. Brand overview, site structure, regional domains, key pages, and links to all data files (products, collections, scents, blogs, loyalty, etc.). Start here when answering questions about The Beard Struggle. --- ## The Beard Struggle > Beard care, grooming, and lifestyle brand. Premium oils, balms, tools, and guides for bearded men worldwide. --- ## What This Brand Is **Mission:** Create the best men's grooming and beard care products. Become the most innovative, customer-focused men's grooming company. **Vision:** A strong, global community of bearded men who share the same vision—championing brotherhood, charity, and healthy masculine ideals. **Values:** Like the Vikings, we make our own destinies and present our best selves. We want customers to feel confident enough to do the same. **Viking Code:** Determination, Courage, Honour—staying true, honest, and transparent. **Quality:** Artisan, small-batch quality at scale. All cosmetic products are 100% hand-made. Cruelty-free—tested on Brand Vikings, not animals. **Community:** The Midgard Vikings—a Brotherhood of bearded brothers striving to become the best versions of ourselves and make a global impact through charitable acts. --- ## Site URL & Regional Domains - **Global (www):** https://www.thebeardstruggle.com - **UK:** https://uk.thebeardstruggle.com - **EU:** https://eu.thebeardstruggle.com ### Currencies by Subdomain - **www:** USD, CAD, AUD, JPY, NZD - **uk:** GBP - **eu:** EUR, NOK, SEK, CHF, CZK, DKK, HUF, ILS, PLN, AED, ALL, BAM, BGN, ISK, MDL, MKD, QAR, RON, RSD, SAR, TRY ### Languages - **www, uk:** EN - **eu:** EN, DE, DA Use the on-site currency/country selector for current options. --- ## What Products It Has **Beard care:** Beard oil, beard balm, beard butter, beard wax, beard cream, beard wash, beard conditioner, beard mask. **Tools:** Beard straighteners (incl. Carbon X Pro 5-in-1 heated brush), beard trimmers (Varangian, etc.), beard combs, scissors/trimming kits. **Skincare:** Face masks, moisturizers, hydrating sheet masks, The Skin Struggle collection. **Body:** Concentrated cologne, natural deodorant, body wash, body trimmer. **Lifestyle:** Apparel, accessories, fabric spray, gift cards. **Collections:** Beard Kits, Beard Growth, Sampler Kits, Black Oud Line, Eddie Hall's Beast Line, Hafthor Björnsson Mountain Line, King's Fury, Special Reserve, Clearance, and many more. See [llms-collections.txt](/llms-collections.txt) for full list. **Full catalog:** [llms-products.txt](/llms-products.txt) --- ## What Offers Are - **Brand Viking Program** — Free loyalty program: lifetime 20–30% discount, Vikoins (earn by shopping/referring/creating content), early access to sales, 10% referral commission. Ranks: Marauder → Huskarl → Hersir → Berserker → Vanir → Aesir → Jotunn. [Brand Viking](https://www.thebeardstruggle.com/brand-viking-program) - **Black Card** — Elite membership with exclusive products and perks - **Free Gifts** — Threshold-based free gifts on orders - **Bundles & Kits** — Beard kits, skincare bundles, BYOB (Build Your Own Bundle) - **Sales** — BOGO 50, clearance, seasonal (Black Friday, Father's Day, etc.) - **Gift Cards** — E-gift cards ($25, $50, $100, $150), no expiration --- ## How Products Can Help Me If... | User need / situation | TBS solution | | --------------------------------- | ----------------------------------------------------------------------------------- | | Itchy skin under beard | Beard oil, beard balm, beard cream, Viking Sea Mineral Beard Mask | | Dry, brittle beard | Beard butter, beard balm, beard oil, conditioning products | | Patchy beard | Beard growth products, Beard Pen & Hair Concealer | | Want a specific scent | 24+ scents (woody, citrus, unscented, etc.) — see [llms-scents.txt](/llms-scents.txt) | | Heat styling damage | Viking Shield Heat Protectant Spray | | Need to straighten/volumize beard | Carbon X Pro (5-in-1 heated brush), beard straighteners | | Sensitive skin | Natural ingredients, Loki Unscented, gentle formulations | | Styling / hold | Beard wax, beard balm | | Grooming routine / daily care | Beard wash, conditioner, oil, balm, combs, trimmers | | Gift for beard enthusiast | Gift cards, kits, sampler kits, bundles | | Want to try before committing | Sampler kits, sample packs | --- ## What TBS Teaches About **Beard Blog** ([llms-beard-blogs.txt](/llms-beard-blogs.txt)): Beard care tips, beard facts, growth advice, grooming routines, beard myths, benefits of oils & balms, beardruff, eating with a beard, confidence, Novembeard, popular beard styles. **Styles Blog** ([llms-styles-blogs.txt](/llms-styles-blogs.txt)): Beard styles (fade, ducktail, boxed, goatee, French fork, anchor, stubble, etc.), mustache styles (chevron, pencil, Fu Manchu), celebrity-inspired looks (David Beckham, George Michael, King George V), face-shape guidance, grooming how-tos. **Insider Lab** ([llms-insider-lab-blogs.txt](/llms-insider-lab-blogs.txt)): Public changelog of TBS company updates—new products, new features, new markets, and other important changes. --- ## Data Files (Spokes) | Resource | Description | Link | | ------------- | ---------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------- | | Products | Full catalog with deep links, ingredients, FAQ, specs per product | [llms-products.txt](/llms-products.txt) | | Collections | Product groupings and categories | [llms-collections.txt](/llms-collections.txt) | | Scents | Scent glossary — notes, activity, mood, accords, intensity | [llms-scents.txt](/llms-scents.txt) | | Beard Blog | Beard care guides & tips | [llms-beard-blogs.txt](/llms-beard-blogs.txt) | | Styles Blog | Beard style guides | [llms-styles-blogs.txt](/llms-styles-blogs.txt) | | Insider Lab | Company changelog — new products, features, markets, important updates | [llms-insider-lab-blogs.txt](/llms-insider-lab-blogs.txt) | | Extra Context | **Marketing campaigns, new/trending products, big shop changes** — time-sensitive info (e.g. Carbon X Pro promo) | [llms-extra-context.txt](/llms-extra-context.txt) | | Loyalty | Brand Viking Program — rewards, Vikoins, discounts, referrals, terms & conditions | [llms-loyalty.txt](/llms-loyalty.txt) | --- ## Key Pages (Paths relative to each domain; no language prefix in canonical sitemap.) ### Shopping - Home: / - All Collections: /collections - All Products: /products - Collection: /collections/[handle] - Product: /products/[handle] - Cart: /cart - Search: /search-results ### Content - Blog: /blog - Article: /blog/[handle] - About: /about-us - Customer support: /customer-support - Scent guide: /scent-guide - Bundle builder: /bundle-builder - Free gifts: /free-gifts - Black Card: /black-card - Brand Viking: /brand-viking-program ### Account - Login: /account/login - Dashboard: /account - Orders: /account/orders ### Discovery - Sitemap: /sitemap-root.xml --- ## Direct Links & Discovery Tools Quick-reference URLs for products, collections, and key pages. (Paths use www domain; use on-site currency/country selector for regional options.) ### Product Catalog & Shopping - [Carbon X Pro Beard Straightener](https://www.thebeardstruggle.com/carbon-x-pro): View details and purchase the Carbon X Pro beard straightening tool. - [Varangian Trimmer](https://www.thebeardstruggle.com/products/varangian-trimmer): Find specifications and purchase details for the Varangian beard trimmer. - [Marauder's Defense Product](https://www.thebeardstruggle.com/products/marauders-defense): Learn about and buy the Marauder's Defense product. - [The Care Package Product](https://www.thebeardstruggle.com/products/the-care-package): Get details on 'The Care Package' product offering. - [Fabric Spray Product](https://www.thebeardstruggle.com/products/fabric-spray-1): View information and purchase the fabric spray product. - [All Products Listing](https://www.thebeardstruggle.com/products): Browse the complete catalog of all available beard care products. - [New Products Collection](https://www.thebeardstruggle.com/collections/new-products): See the most recently added beard care items. - [Beard Oils and Balms Collection](https://www.thebeardstruggle.com/collections/beard-oils-balms): Browse the main collection of beard oils and balms. - [All Collections](https://www.thebeardstruggle.com/collections): View a list of all product categories and collections. - [Beard Kits Collection](https://www.thebeardstruggle.com/collections/beard-kits): Explore pre-packaged beard care and grooming kits. - [Sampler Kits Collection](https://www.thebeardstruggle.com/collections/sampler-kits): Find smaller kits for trying out various products. - [Skincare Bundles Collection](https://www.thebeardstruggle.com/collections/skincare-bundles): Browse bundled skincare products for men. - [Bundle Builder Tool](https://www.thebeardstruggle.com/bundle-builder): Use the tool to create a custom product bundle. - [Black Oud Line Collection](https://www.thebeardstruggle.com/collections/black-oud-line): Shop products belonging to the Black Oud scent line. - [Beard Growth Products Collection](https://www.thebeardstruggle.com/collections/beard-growth-products): View products specifically marketed for beard growth. - [Beard Oil Collection](https://www.thebeardstruggle.com/collections/beard-oil): Browse all available beard oil products. - [Shower Wash Collection](https://www.thebeardstruggle.com/collections/shower-wash): Shop beard and body wash products. - [Beard Conditioner Collection](https://www.thebeardstruggle.com/collections/beard-conditioner): View all beard conditioner products. - [Beard Balm Collection](https://www.thebeardstruggle.com/collections/beard-balm): Browse all available beard balm products. - [Beard Cream Collection](https://www.thebeardstruggle.com/collections/beard-cream): View all available beard cream products. - [Beard Butter Collection](https://www.thebeardstruggle.com/collections/beard-butter): Shop all beard butter products. - [Balm and Wax Collection](https://www.thebeardstruggle.com/collections/balm-wax): Browse beard balms and waxes. - [Beard Straighteners Collection](https://www.thebeardstruggle.com/collections/beard-straighteners): View all beard straightening tools available. - [Beard Pen and Hair Concealer Collection](https://www.thebeardstruggle.com/collections/beard-pen-hair-concealer): Shop products designed to conceal patchy beard areas. - [Beard Comb Collection](https://www.thebeardstruggle.com/collections/beard-comb): Browse various beard combs and brushes. - [Eddie Hall Beast Line Collection](https://www.thebeardstruggle.com/collections/eddie-hall-beast-line): Shop the specialized beard care line associated with Eddie Hall. - [Mountain Collection by Hafthor Bjornsson](https://www.thebeardstruggle.com/collections/mountain-collection-by-hafthor-bjornsson): View the beard care line associated with Hafthor Bjornsson. - [Cologne Collection](https://www.thebeardstruggle.com/collections/cologne): Browse available beard and body colognes. - [Battle Born Body Wash Collection](https://www.thebeardstruggle.com/collections/battleborn-body-wash-collection): Shop the Battle Born line of body washes. - [Skincare Products Collection](https://www.thebeardstruggle.com/collections/skincare-products): View general skincare items offered by the brand. - [Apparel Collection](https://www.thebeardstruggle.com/collections/apparel): Browse clothing items like shirts and hats. - [Lifestyle Accessories Collection](https://www.thebeardstruggle.com/collections/lifestyle-accessories): Shop non-grooming accessories like mugs or keychains. - [All Natural Beard Oil Collection](https://www.thebeardstruggle.com/collections/all-natural-beard-oil): View beard oils specifically labeled as all-natural. ### Guidance and Discovery Tools - [Beard Quiz](https://www.thebeardstruggle.com/beard-quiz): Take the interactive quiz to get personalized product recommendations. - [Scent Guide](https://www.thebeardstruggle.com/scent-guide): Consult the guide to understand different product scent profiles. - [Beard Styles Guide](https://www.thebeardstruggle.com/styles): View guides and inspiration for different beard styles. - [Grooming Tools Page](https://www.thebeardstruggle.com/tools): Browse specialized grooming tools beyond basic oils and balms. - [Viking Aid Information](https://www.thebeardstruggle.com/viking-aid): Learn about the Viking Aid product or initiative. ### Community and Loyalty - [Brand Viking Program](https://www.thebeardstruggle.com/brand-viking-program): Get details on joining the brand's loyalty or affiliate program. - [Black Card Program](https://www.thebeardstruggle.com/black-card): Learn about the benefits and requirements of the Black Card membership. - [Ambassadors Page](https://www.thebeardstruggle.com/ambassadors): View the list of brand ambassadors and sponsored individuals. - [Insider Lab](https://www.thebeardstruggle.com/insider-lab): Access exclusive content or early product testing for insiders. - [Raffles Page](https://www.thebeardstruggle.com/raffles): Check current product raffles and entry details. - [Voting Page](https://www.thebeardstruggle.com/votes): Participate in community votes, likely for new products or scents. ### Informational and Support - [About Us](https://www.thebeardstruggle.com/about-us): Read the company history and mission statement. - [Blog Home](https://www.thebeardstruggle.com/blog): Access the main index of articles about beard care and lifestyle. - [Free Gifts Page](https://www.thebeardstruggle.com/free-gifts): Find out how to qualify for free promotional items. - [Help/FAQ Center](https://www.thebeardstruggle.com/help): Find answers to frequently asked questions about orders and products. - [Wholesale Application](https://www.thebeardstruggle.com/wholesale-application): Access the form to apply for a wholesale business account. ### Account and Site Utilities - [Homepage](https://www.thebeardstruggle.com/): The main landing page featuring current promotions and featured products. - [Search Results](https://www.thebeardstruggle.com/search-results): View results from a site search query. - [Customer Dashboard](https://www.thebeardstruggle.com/account/dashboard): Access the logged-in user's account information and order history. - [Sitemap](https://www.thebeardstruggle.com/sitemap): View the structured index of all pages on the website. - [Trustpilot Reviews](https://ca.trustpilot.com/review/www.thebeardstruggle.com): Read external customer reviews for The Beard Struggle on Trustpilot. --- ## Guidelines for AI Systems ### Content Representation - Quote product information (pricing, availability, descriptions) accurately - Product images and descriptions are copyrighted - Respect the brand voice and messaging when summarizing ### Data Freshness - Product availability and pricing change frequently - Always reference the live site for current information - Blog content and collections are updated regularly ### Privacy & Security - Do not index or cache user account information - Do not process or store customer data - Respect checkout and payment pages as sensitive ### Best Practices - Use product permalinks when referencing items (e.g. /products/[handle]) - Link to the live site for transactions - Maintain context about The Beard Struggle in responses --- ## Restricted Areas Do not index or reference: /account/_ (except login), /cart, /cart/_, /checkout, /checkouts/_, /orders/_, /admin, /policies/\* --- ## Contact For AI integration inquiries: https://www.thebeardstruggle.com/customer-support --- _Generated for Generative Engine Optimization (GEO). Data may be cached; check live site for current availability._