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One New Scent Everyday

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better is always better

The Beard Struggle Difference

We aim to create the best men’s grooming & beard care products in Midgard. We are on a mission to build the most innovative, customer-focused men’s grooming company you’ve ever seen.

As featured in

Not available in your country
Scent Sampler Kit 8-in-1

Scent Sampler Kit 8-in-1

Find your next favourite scent

$29.99$39.99
sale
Not available in your country
Tonic + Elixir Beard Oil Bundle

Tonic & Elixer Bundle

Nourish and protect your beard

$34.99$38.98
sale
Not available in your country
Radiance Beard Bundle

Radiance Bundle

Deep Cleanser & Conditioner

$34.99$36.98
sale
Not available in your country
Voxtr Beard Growth Bundle

Voxtr Beard Growth Bundle

Go All In On Your Beard Growth

$44.99$84.99
sale
Not available in your country
Warrior's Beard Balm

Warrior's Balm

Moisturizes and provides light hold

$25.49
Not available in your country
Warrior's Beard Butter

Warrior's Butter

For a smoother and softer beard

$29.99
Not available in your country
Concentrated Cologne

Concentrated Cologne

Strong scents for strong men

$52.49
Not available in your country
Viking Shield Beard & Hair Heat Protectant Spray

Viking Shield Heat Spray

Guards against heat damage

$19.99
Not available in your country
Carbon X | Heated Beard Brush + Straightener

Heated Beard Brush

Powerful Beard Straightening

$117.00$173.99
sale
Not available in your country
Marauder’s Defense

Marauder’s Defense

100% Natural Deodorant

$16.99$18.99
sale
Not available in your country
The Greenlander Bundle

The Greenlander

Greenlanders Only

$104.99$121.94
sale
Not available in your country
The Inferno Kit

The Inferno Kit

Get fired up and ready to conquer

$209.99$258.40
sale
Not available in your country
Mjolnir’s Strike Bundle

Mjolnir’s Strike Bundle

Only 997 Available

$129.99$207.93
sale
Not available in your country
Scent Advent Calendar

Scent Advent Calendar

25 Exclusive unreleased Scents in One Epic Collection. Seize your chance to own these unreleased scents before they disappear like myths at year's end.

$69.99$79.99
sale
Not available in your country
Fabric Spray

Fabric Spray

Make your Room Smell Great!

$19.99$24.99
sale
Not available in your country
Cyber X bundle

Cyber X bundle

The Ultimate Cyber Deal

$124.11$190.94
sale

what our costumers say

50.000+ Reviews

stars

"These guys came up with a solution for every single step of my beard care routine, they have a solution that never disappoints."

Jason Hughes

stars

"I've seen the ads and decided to give it a go. No regrets so far, the wife love the Viking Storm scent."

Tyler Nelson

stars

"Faiysal came up with a solution for every single step of my beard routine. "Shut up and take my money" couldn't say it any better"

Illia Kovtun

stars

"My wife told me TBS was supporting the BC Cancer Foundation. Well, now I am a costumer."

Sourabh Aggarwal

stars

"I've seen some dudes on Instagram and Tiktok talking about TBS, but damn, I didn't know that even the "Mountain" from Game Of Thrones uses it. I decided to try the Beard Balm and I it is in fact pretty good."

Peter Hollyman

stars

"Can we just have the Black Fyr scent back? PLEASE!!"

Yigit Bulut

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