Natural beard & grooming products for men who:
Strive to be 1% better every day
Destroy all obstacles & crush their goals
Stay true to themselves
As Featured In
better is always better
The Beard Struggle Difference
We aim to create the best men’s grooming & beard care products in Midgard. We are on a mission to build the most innovative, customer-focused men’s grooming company you’ve ever seen.
Don't take our word for it
30,000+ Verified Reviews
After so many products..
I wanted to wait a week or so before leaving a review.. my beard has been dry, itchy, brittle and coarse for a long time. I tried more than 10 products and I've never, repeat - NEVER woke up with a soft untangled beard until The Beard Struggle.. Seriously great results! I would highly recommend this kit.
- William B., Verified Customer
Healthier softer beard
I was sceptical at first whether the products were actually as good.. I can honestly say, that these are the best products I've ever used. I've tried so many different brands over the years. These are the only products that have managed to tame my man mane. I will honestly not go back to using any other products.
- Scott G., Verified Customer
Best beard products!
Love The Beard Struggle and the products they deliver. My lady LOVES the fragrances and they still make me feel like I smell manly. They are the best beard products I have ever used and their customer service is top notch. Great company, great product, highly recommend!
- Sam H., Verified Customer
Best oils on the market
Hands down the best oils on the market, it took me a long time to find something that not only works but is exactly (if not more) what I paid for! I could write a long ass review about why they’re the best but I’d rather just tell you to buy it.
- Quin J., Verified Customer
Stopped any itchy/dry skin
been about 10 days now and since using the shampoo and conditioner it had reduced my split ends, by about 80% it’s also stopped any dry/itchy skin underneath and just overall made my beard 100% nicer to touch and look at! 7” long now and feeling it grow more and more each day!
- Ricky S., Verified Customer
Real deal for all beards
I had been wanting to try The Beard Struggle products for a while now and finally ordered. The combination of a good shampoo/conditioner, daytime elixer and beard balm has made a WORLD of difference. The Beard Struggle is the real deal to take beginner beards or beards of all variety to the NEXT LEVEL!!
-John Z., Verified Customer
Best ever, smells amazing, feels soft and looks healthy. Plus my wife’s happy with the beard now. Which means I’m getting some. So thank you beard struggle.
- Leigh H., Verified Customer
Pure manliness from the gods
The feeling only a mere mortal can experience in this life time, a taste of Valhalla. A beard this soft and smells amazing 24 hours a day are the stuff legends are made of...pure manliness in the form of the Gods.
- Adrian P., Verified Customer
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First time here?
Are you new here or maybe you just want to find your next favourite scent? Experience all of our scents with one of our handy sampler kits.
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Beard Kits & Bundles
Not sure where to start? We’ve saved you the guesswork with our range of pre-bundled, complete beard grooming routines.
small batch handmade
Never Tested on Animals
90 Day Money Back promise
Midgard Vikings - Brotherhood
Creating a Global Movement For Good
MVB invites us to come in to contact with the heart of humanity and to overcome all barriers and distinctions. It invites us to break down the walls that separate us, through sharing the joy of life with our fellow men, while meeting and recognising each other... as BROTHERS.
Discover midgard vikings